hej stockholm 👋

E-commerce design for Stockholm brands

We design and build Shopify stores for Swedish D2C brands, built around how people actually browse and buy on their phones. We're a design studio from Bosnia & Herzegovina in the same time zone as Stockholm.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Stockholm
  • We work in English
  • You talk to the designer

Frame / Stockholm

Stockholm's Gamla Stan across the water at dusk

Mostly mobile, mostly in a hurry

Most of your shoppers will see the store on a phone, often between other things. If finding the right size or the delivery date takes effort, they leave. We design the mobile store first and make the important information impossible to miss.

Checkout should feel familiar too. Swedish shoppers expect Klarna and Swish, and we design the payment step around the options your customers use.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Stockholm and with us.

Typical Stockholm agency

€16,100

140 h × €115/h

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €9,100 less, or 57% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Sweden based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you integrate Klarna and Swish?

Yes, through Shopify's payment providers. We design the checkout around them so they're easy to find.

Do you handle the Shopify build too?

Yes. We design in Figma and build the theme, then train your team to manage products and content.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Stockholm

Product Design in StockholmUX/UI for SaaS, web & mobile appsConversion Rate Optimization in StockholmCRO, A/B testing & landing pagesWebflow Development in StockholmDesigned and built in Webflow, no compromisesWordPress Development in StockholmCustom WordPress sites for organisations that publish
Everything we do for Stockholm companies →

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Building something in Stockholm?

Tell us what you're working on and where it's stuck. We reply within one working day.

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E-commerce Design in other cities: Amsterdam, Copenhagen, Dublin, Tallinn, Malta, Berlin.