Evionor

Overview

Evionor distributes Scandinavian premium EV chargers in Hungary's growing market. The company needed an e-commerce platform that communicated technical credibility and quality while serving two distinct audiences — homeowners buying individually and corporate facility managers handling fleet inquiries.

The challenge

EV charging involves a long research phase before purchase. Homeowners need compatibility checks, installation guidance, and cost justification; corporate buyers need fleet specs, service agreements, and procurement workflows. A single Shopify store had to serve both without either feeling neglected or routed incorrectly.

The solution

The store was organized around purchase intent rather than product type. B2C pages emphasize compatibility, simplicity, and reviews; B2B pages highlight specifications, certifications, and inquiry forms. Educational landing pages pre-empt common questions, and a separate B2B inquiry flow keeps commercial and retail traffic distinct — supported by on-brand transactional emails and automated follow-ups.

Outcome

• Zero to operational Shopify store in six weeks
• First orders generated within days of launch
• Separate, clean B2B conversion path from week one
• Four email flows configured with on-brand templates
• Dual funnels serving distinct buyer journeys at once

User Journey Analysis

Actor: Homeowner considering a home EV charger

UX Artifacts