Orela

Overview

A Sarajevo-based distributor of premium hotel amenities — soaps, shampoos, kits, personalized products — serving regional hospitality buyers. Established in 2009 with a strong product range, but lacking a digital storefront that reflected their market positioning.

The challenge

B2B e-commerce for premium products has a trust problem: buyers need to believe in the quality before they can justify the cost to their own stakeholders. Generic templates fail to establish credibility or facilitate procurement workflows.

The solution

A clean catalog organized by product type with brand-partner visibility. Product pages emphasize quality signals — materials, certifications, sustainability — and a custom order-inquiry flow is integrated prominently. The visual language draws from premium hospitality rather than standard e-commerce templates.

Outcome

• Polished storefront reinforcing quality positioning
• Intuitive navigation for hotel procurement managers
• Prominent personalization and inquiry pathways
• Mobile-optimized research experience