tere tallinn 👋

E-commerce design for Tallinn brands

We design and build Shopify stores for Estonian brands selling across the Baltics and the rest of Europe. We're a design studio from Bosnia & Herzegovina, one hour behind Tallinn.

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  • Based in Bosnia & Herzegovina
  • One hour behind Tallinn
  • We work in English
  • You talk to the designer

Frame / Tallinn

Tallinn old town rooftops and church spires from above

One store, several markets

Estonia is a small market, so most brands sell to Latvia, Lithuania, Finland and further from the start. That means several languages, currencies and delivery options in one store.

We plan that structure first, so adding a new country later is a settings change, not a redesign.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Tallinn and with us.

Typical Tallinn agency

€11,200

140 h × €80/h (estimate)

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €4,200 less, or 38% of the budget, for the same work done by senior designers.

We couldn't find solid public data on agency rates in Estonia, so the local figure is our estimate. This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can the store work in Estonian, English and other languages?

Yes. We design for several languages from the start and set up Shopify Markets for each region.

Can you integrate parcel lockers like Omniva or DPD?

Yes, through Shopify apps. We design the delivery step so choosing a locker is quick.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Tallinn

Product Design in TallinnUX/UI for SaaS, web & mobile appsConversion Rate Optimization in TallinnCRO, A/B testing & landing pagesWebflow Development in TallinnDesigned and built in Webflow, no compromisesWordPress Development in TallinnCustom WordPress sites for organisations that publish
Everything we do for Tallinn companies →

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Starting something in Tallinn?

Tell us where you are: an idea, an MVP or already growing. We reply within one working day.

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E-commerce Design in other cities: Amsterdam, Copenhagen, Stockholm, Dublin, Malta, Berlin.