tere tallinn 👋

Conversion optimisation for Tallinn startups

We help Estonian startups get more sign-ups and paying users from the traffic they already have. We're a studio from Bosnia & Herzegovina, one hour behind Tallinn, and we work in English.

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  • Based in Bosnia & Herzegovina
  • One hour behind Tallinn
  • We work in English
  • You talk to the designer

Frame / Tallinn

Tallinn old town rooftops and church spires from above

Converting users from many countries

Tallinn startups usually sell abroad from day one, so visitors arrive from very different countries with very different expectations. What convinces a German buyer may not work for someone in Spain.

We look at your traffic by country and channel, find where each group drops off and fix the parts that affect the most people first.

What's included

  • Full funnel & analytics audit
  • Session recording & heatmap analysis
  • Heuristic conversion audit against proven frameworks
  • Prioritised hypothesis backlog with ICE scoring
  • Landing page design & rebuilds
  • A/B and multivariate test designs
  • Checkout & signup flow redesigns
  • Experiment results log & compounding learnings archive

How we work

  1. 01

    Funnel Audit

    We map every step in your conversion funnel, close analytics gaps, and instrument session recordings. The goal is a quantified view of where people are dropping off and a first hypothesis of why — before we form a single test.

  2. 02

    Qualitative Research

    Numbers tell you where the problem is; qualitative work tells you why. User interviews, on-site surveys, and a systematic heuristic audit surface the reasoning behind the data.

  3. 03

    Hypothesis & Prioritisation

    Every insight becomes a testable hypothesis with an expected impact, confidence score, and effort estimate. We use structured ICE scoring to sequence experiments — big wins first, not easy ones.

  4. 04

    Design & Experiment

    We design the variation, document the test plan, and run the experiment through your A/B tool. Statistical significance is non-negotiable — we never call a test early because the numbers look good.

  5. 05

    Analyse & Scale

    Winning variants ship. Losing ones are documented with learnings that inform every future test. Over time you build a compounding experimentation log and a team that makes better intuitive decisions because they've seen the evidence.

What a typical project costs

Take a conversion audit and first tests: a funnel audit, session recordings, a prioritised list of fixes and the designs for the first three A/B tests. That's usually around 80 hours of work. Here's roughly what it costs with an agency in Tallinn and with us.

Typical Tallinn agency

€6,400

80 h × €80/h (estimate)

frame387, from Bosnia & Herzegovina

€4,000

80 h × €50/h

That's about €2,400 less, or 38% of the budget, for the same work done by senior designers.

We couldn't find solid public data on agency rates in Estonia, so the local figure is our estimate. This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

We don't have much traffic yet. Is CRO worth it?

With low traffic we skip A/B tests and focus on research: user interviews, recordings and clear fixes. That still helps a lot.

Can you work on our app onboarding?

Yes. Onboarding is often where the biggest gains are, especially for products with a free trial.

Is CRO just about changing button colours?

No. Colour is rarely the bottleneck. Real friction lives in unclear value propositions, bloated forms, missing trust signals, and navigation that doesn't match how visitors think. Button colour is what you test after the bigger problems are already solved.

Do you guarantee a specific conversion lift?

Anyone promising a specific number before seeing your data is guessing. We guarantee a rigorous, research-backed process and honest reporting on what worked, what didn't, and why. Well-run CRO compounds — the first 90 days rarely show the full picture.

More we do in Tallinn

Product Design in TallinnUX/UI for SaaS, web & mobile appsE-commerce Design in TallinnShopify & WooCommerce stores that sellWebflow Development in TallinnDesigned and built in Webflow, no compromisesWordPress Development in TallinnCustom WordPress sites for organisations that publish
Everything we do for Tallinn companies →

no pressure, just a chat

Starting something in Tallinn?

Tell us where you are: an idea, an MVP or already growing. We reply within one working day.

Start a project

Conversion Rate Optimization in other cities: Amsterdam, Copenhagen, Stockholm, Dublin, Malta, Berlin.