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Conversion optimisation for Copenhagen companies

We help Danish companies get more sign-ups, demo requests and sales from the traffic they already have. We do it with research and honest design, not pressure tactics. We're a studio from Bosnia & Herzegovina, on Copenhagen time.

  • Based in Bosnia & Herzegovina
  • Same time zone as Copenhagen
  • We work in English
  • You talk to the designer

Frame / Copenhagen

Colourful houses and boats along Nyhavn in Copenhagen

Danish users don't like being pushed

Fake countdowns and pop-ups that block the page don't go down well in Denmark. People notice and they leave. What works is making it obvious what you offer, what it costs and what happens next.

So we spend most of our time understanding why people hesitate. Then we rewrite, restructure and redesign the pages where they drop off, and measure the difference.

What's included

  • Full funnel & analytics audit
  • Session recording & heatmap analysis
  • Heuristic conversion audit against proven frameworks
  • Prioritised hypothesis backlog with ICE scoring
  • Landing page design & rebuilds
  • A/B and multivariate test designs
  • Checkout & signup flow redesigns
  • Experiment results log & compounding learnings archive

How we work

  1. 01

    Funnel Audit

    We map every step in your conversion funnel, close analytics gaps, and instrument session recordings. The goal is a quantified view of where people are dropping off and a first hypothesis of why — before we form a single test.

  2. 02

    Qualitative Research

    Numbers tell you where the problem is; qualitative work tells you why. User interviews, on-site surveys, and a systematic heuristic audit surface the reasoning behind the data.

  3. 03

    Hypothesis & Prioritisation

    Every insight becomes a testable hypothesis with an expected impact, confidence score, and effort estimate. We use structured ICE scoring to sequence experiments — big wins first, not easy ones.

  4. 04

    Design & Experiment

    We design the variation, document the test plan, and run the experiment through your A/B tool. Statistical significance is non-negotiable — we never call a test early because the numbers look good.

  5. 05

    Analyse & Scale

    Winning variants ship. Losing ones are documented with learnings that inform every future test. Over time you build a compounding experimentation log and a team that makes better intuitive decisions because they've seen the evidence.

What a typical project costs

Take a conversion audit and first tests: a funnel audit, session recordings, a prioritised list of fixes and the designs for the first three A/B tests. That's usually around 80 hours of work. Here's roughly what it costs with an agency in Copenhagen and with us.

Typical Copenhagen agency

€14,000

80 h × €175/h

frame387, from Bosnia & Herzegovina

€4,000

80 h × €50/h

That's about €10,000 less, or 71% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Denmark based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

What does a conversion audit include?

A review of your analytics and funnel, session recordings, a heuristic review of the key pages and a ranked list of fixes with designs for the most important ones.

Can you work with our Danish copy?

Yes. We point out where the copy causes doubt and suggest changes in English; your team or translator adapts them to Danish.

Is CRO just about changing button colours?

No. Colour is rarely the bottleneck. Real friction lives in unclear value propositions, bloated forms, missing trust signals, and navigation that doesn't match how visitors think. Button colour is what you test after the bigger problems are already solved.

Do you guarantee a specific conversion lift?

Anyone promising a specific number before seeing your data is guessing. We guarantee a rigorous, research-backed process and honest reporting on what worked, what didn't, and why. Well-run CRO compounds — the first 90 days rarely show the full picture.

More we do in Copenhagen

Everything we do for Copenhagen companies →

no pressure, just a chat

Have a project in Copenhagen?

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Conversion Rate Optimization in other cities: Amsterdam, Stockholm, Dublin, Tallinn, Malta, Berlin.