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Conversion optimisation for Berlin startups and online stores

We help Berlin startups and online stores get more sign-ups and sales from their existing traffic, with a good feel for what German customers need before they buy. We're a studio from Bosnia & Herzegovina on Berlin time.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Berlin
  • We work in English
  • You talk to the designer

Frame / Berlin

Berlin skyline with the TV tower and the Spree

German buyers want details

German customers tend to read before they buy. They look for the Impressum, clear prices including VAT, delivery terms and data protection details. When these are missing or hidden, trust drops fast.

We check that the information German users look for is easy to find, then fix the friction in sign-up and checkout.

What's included

  • Full funnel & analytics audit
  • Session recording & heatmap analysis
  • Heuristic conversion audit against proven frameworks
  • Prioritised hypothesis backlog with ICE scoring
  • Landing page design & rebuilds
  • A/B and multivariate test designs
  • Checkout & signup flow redesigns
  • Experiment results log & compounding learnings archive

How we work

  1. 01

    Funnel Audit

    We map every step in your conversion funnel, close analytics gaps, and instrument session recordings. The goal is a quantified view of where people are dropping off and a first hypothesis of why — before we form a single test.

  2. 02

    Qualitative Research

    Numbers tell you where the problem is; qualitative work tells you why. User interviews, on-site surveys, and a systematic heuristic audit surface the reasoning behind the data.

  3. 03

    Hypothesis & Prioritisation

    Every insight becomes a testable hypothesis with an expected impact, confidence score, and effort estimate. We use structured ICE scoring to sequence experiments — big wins first, not easy ones.

  4. 04

    Design & Experiment

    We design the variation, document the test plan, and run the experiment through your A/B tool. Statistical significance is non-negotiable — we never call a test early because the numbers look good.

  5. 05

    Analyse & Scale

    Winning variants ship. Losing ones are documented with learnings that inform every future test. Over time you build a compounding experimentation log and a team that makes better intuitive decisions because they've seen the evidence.

What a typical project costs

Take a conversion audit and first tests: a funnel audit, session recordings, a prioritised list of fixes and the designs for the first three A/B tests. That's usually around 80 hours of work. Here's roughly what it costs with an agency in Berlin and with us.

Typical Berlin agency

€9,200

80 h × €115/h

frame387, from Bosnia & Herzegovina

€4,000

80 h × €50/h

That's about €5,200 less, or 57% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Germany based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you test changes on our German site?

Yes. We design the variants and set up tests with your tool, with GDPR-compliant consent in mind.

Do you look at legal pages too?

We look at how and where they're shown, not the legal text itself. That's for your lawyer.

Is CRO just about changing button colours?

No. Colour is rarely the bottleneck. Real friction lives in unclear value propositions, bloated forms, missing trust signals, and navigation that doesn't match how visitors think. Button colour is what you test after the bigger problems are already solved.

Do you guarantee a specific conversion lift?

Anyone promising a specific number before seeing your data is guessing. We guarantee a rigorous, research-backed process and honest reporting on what worked, what didn't, and why. Well-run CRO compounds — the first 90 days rarely show the full picture.

More we do in Berlin

Product Design in BerlinUX/UI for SaaS, web & mobile appsE-commerce Design in BerlinShopify & WooCommerce stores that sellWebflow Development in BerlinDesigned and built in Webflow, no compromisesWordPress Development in BerlinCustom WordPress sites for organisations that publish
Everything we do for Berlin companies →

no pressure, just a chat

Building something in Berlin?

Tell us about the product or the website. We reply within one working day.

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Conversion Rate Optimization in other cities: Amsterdam, Copenhagen, Stockholm, Dublin, Tallinn, Malta.