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Conversion optimisation for Dublin SaaS and B2B companies

We help Irish SaaS companies turn more visitors into trials and more trials into paying customers. We're a studio from Bosnia & Herzegovina, one hour ahead of Dublin, and we work in English.

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  • Based in Bosnia & Herzegovina
  • One hour ahead of Dublin
  • We work in English
  • You talk to the designer

Frame / Dublin

A Dublin street leading towards Christ Church Cathedral

From visit to demo to paying customer

In B2B, the website is only the first step. People read the pricing page, book a demo, start a trial and then decide with their team. We look at the whole path, not just the homepage.

We often find the biggest drop-offs on the pricing page and in the first week of the trial. Clearer plans, better onboarding emails and fewer setup steps usually do more than a new hero section.

What's included

  • Full funnel & analytics audit
  • Session recording & heatmap analysis
  • Heuristic conversion audit against proven frameworks
  • Prioritised hypothesis backlog with ICE scoring
  • Landing page design & rebuilds
  • A/B and multivariate test designs
  • Checkout & signup flow redesigns
  • Experiment results log & compounding learnings archive

How we work

  1. 01

    Funnel Audit

    We map every step in your conversion funnel, close analytics gaps, and instrument session recordings. The goal is a quantified view of where people are dropping off and a first hypothesis of why — before we form a single test.

  2. 02

    Qualitative Research

    Numbers tell you where the problem is; qualitative work tells you why. User interviews, on-site surveys, and a systematic heuristic audit surface the reasoning behind the data.

  3. 03

    Hypothesis & Prioritisation

    Every insight becomes a testable hypothesis with an expected impact, confidence score, and effort estimate. We use structured ICE scoring to sequence experiments — big wins first, not easy ones.

  4. 04

    Design & Experiment

    We design the variation, document the test plan, and run the experiment through your A/B tool. Statistical significance is non-negotiable — we never call a test early because the numbers look good.

  5. 05

    Analyse & Scale

    Winning variants ship. Losing ones are documented with learnings that inform every future test. Over time you build a compounding experimentation log and a team that makes better intuitive decisions because they've seen the evidence.

What a typical project costs

Take a conversion audit and first tests: a funnel audit, session recordings, a prioritised list of fixes and the designs for the first three A/B tests. That's usually around 80 hours of work. Here's roughly what it costs with an agency in Dublin and with us.

Typical Dublin agency

€8,800

80 h × €110/h (estimate)

frame387, from Bosnia & Herzegovina

€4,000

80 h × €50/h

That's about €4,800 less, or 55% of the budget, for the same work done by senior designers.

We couldn't find solid public data on agency rates in Ireland, so the local figure is our estimate. This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you improve our trial-to-paid conversion?

Yes. We look at what successful trial users do in their first days and redesign onboarding so more people get there.

Do you work on pricing pages?

Yes, it's one of the pages we change most often. Clear plans and an honest comparison usually help more than discounts.

Is CRO just about changing button colours?

No. Colour is rarely the bottleneck. Real friction lives in unclear value propositions, bloated forms, missing trust signals, and navigation that doesn't match how visitors think. Button colour is what you test after the bigger problems are already solved.

Do you guarantee a specific conversion lift?

Anyone promising a specific number before seeing your data is guessing. We guarantee a rigorous, research-backed process and honest reporting on what worked, what didn't, and why. Well-run CRO compounds — the first 90 days rarely show the full picture.

More we do in Dublin

Product Design in DublinUX/UI for SaaS, web & mobile appsE-commerce Design in DublinShopify & WooCommerce stores that sellWebflow Development in DublinDesigned and built in Webflow, no compromisesWordPress Development in DublinCustom WordPress sites for organisations that publish
Everything we do for Dublin companies →

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Conversion Rate Optimization in other cities: Amsterdam, Copenhagen, Stockholm, Tallinn, Malta, Berlin.