dia duit, dublin 👋

E-commerce design for Dublin online stores

We design and build Shopify and WooCommerce stores for Irish brands selling at home, to the UK and across the EU. We're a design studio from Bosnia & Herzegovina, one hour ahead of Dublin.

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  • Based in Bosnia & Herzegovina
  • One hour ahead of Dublin
  • We work in English
  • You talk to the designer

Frame / Dublin

A Dublin street leading towards Christ Church Cathedral

Selling to Ireland, the UK and the EU

Irish stores often sell into very different markets: Ireland, the UK after Brexit and the rest of the EU. Delivery times, duties and returns are different for each, and customers want to know before they get to checkout.

We design the store so those answers show up early, on the product page and in the cart, not in small print at the end.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Dublin and with us.

Typical Dublin agency

€15,400

140 h × €110/h (estimate)

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €8,400 less, or 55% of the budget, for the same work done by senior designers.

We couldn't find solid public data on agency rates in Ireland, so the local figure is our estimate. This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can the store handle EUR and GBP?

Yes. Shopify Markets handles multiple currencies and regions; we design the store so switching is clear.

Can you redesign without rebuilding everything?

Often, yes. We can redesign key templates on your current theme if the foundation is solid.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Dublin

Product Design in DublinUX/UI for SaaS, web & mobile appsConversion Rate Optimization in DublinCRO, A/B testing & landing pagesWebflow Development in DublinDesigned and built in Webflow, no compromisesWordPress Development in DublinCustom WordPress sites for organisations that publish
Everything we do for Dublin companies →

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Need design help in Dublin?

Tell us about the product or the site. We reply within one working day.

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E-commerce Design in other cities: Amsterdam, Copenhagen, Stockholm, Tallinn, Malta, Berlin.