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E-commerce design for Copenhagen brands

We design and build Shopify stores for Danish brands that care about how their store looks and how easy it is to buy from. We're a design studio from Bosnia & Herzegovina working in the same time zone as Copenhagen.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Copenhagen
  • We work in English
  • You talk to the designer

Frame / Copenhagen

Colourful houses and boats along Nyhavn in Copenhagen

A store as considered as your products

Many Copenhagen brands put real care into product design and packaging, then sell through a template store that looks like everyone else's. We design stores that match the brand while still making buying quick.

We've designed stores for premium hardware, such as Scandinavian EV chargers sold through Evionor, where the job was to explain a technical product without losing the premium feel.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Copenhagen and with us.

Typical Copenhagen agency

€24,500

140 h × €175/h

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €17,500 less, or 71% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Denmark based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you set up MobilePay at checkout?

Yes, Shopify supports MobilePay through payment providers. We design the checkout around the methods your customers use most.

Do you also do product photography?

No, we work with the photos you have or plan with your photographer which shots the store needs.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Copenhagen

Product Design in CopenhagenUX/UI for SaaS, web & mobile appsConversion Rate Optimization in CopenhagenCRO, A/B testing & landing pagesWebflow Development in CopenhagenDesigned and built in Webflow, no compromisesWordPress Development in CopenhagenCustom WordPress sites for organisations that publish
Everything we do for Copenhagen companies →

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E-commerce Design in other cities: Amsterdam, Stockholm, Dublin, Tallinn, Malta, Berlin.