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E-commerce design for Berlin online stores

We design and build Shopify stores for Berlin brands selling to German and international customers. We're a design studio from Bosnia & Herzegovina working on Berlin time.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Berlin
  • We work in English
  • You talk to the designer

Frame / Berlin

Berlin skyline with the TV tower and the Spree

Built for Germany's online shoppers

Germany is one of Europe's biggest e-commerce markets, and its shoppers have clear expectations: prices with VAT, invoice payment or PayPal, clear returns and quick delivery.

We design the store around those expectations, so customers find what they need without contacting support.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Berlin and with us.

Typical Berlin agency

€16,100

140 h × €115/h

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €9,100 less, or 57% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Germany based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you add Klarna invoice and PayPal?

Yes, through Shopify's payment providers. We design the checkout so the options people expect are easy to see.

Can the store be in German and English?

Yes. We set up both languages from the start.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Berlin

Product Design in BerlinUX/UI for SaaS, web & mobile appsConversion Rate Optimization in BerlinCRO, A/B testing & landing pagesWebflow Development in BerlinDesigned and built in Webflow, no compromisesWordPress Development in BerlinCustom WordPress sites for organisations that publish
Everything we do for Berlin companies →

no pressure, just a chat

Building something in Berlin?

Tell us about the product or the website. We reply within one working day.

Start a project

E-commerce Design in other cities: Amsterdam, Copenhagen, Stockholm, Dublin, Tallinn, Malta.