hoi amsterdam 👋

E-commerce design for Amsterdam online stores

We design and build Shopify and WooCommerce stores for Dutch brands. The focus is on how people actually shop: comparing, reading reviews, checking delivery and paying the way they're used to. We're a design studio from Bosnia & Herzegovina, in the same time zone as you.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Amsterdam
  • We work in English
  • You talk to the designer

Frame / Amsterdam

Boats moored along a tree-lined canal in Amsterdam

Designed for how Dutch customers buy

Dutch shoppers expect clear delivery times, easy returns and iDEAL at checkout. If any of those are hard to find, they go back to the search results. We make sure the answers are where people look for them.

We start with your best customers and your analytics, then redesign the pages that matter most: category, product, cart and checkout. You get the Figma designs and a working store.

What's included

  • Buyer persona & purchase journey mapping
  • Store architecture & navigation design
  • Full Figma design for all key page templates
  • Shopify or WooCommerce build
  • Product page trust signal & social proof design
  • Cart & checkout flow optimisation
  • Post-purchase & transactional email flows
  • Analytics setup & post-launch performance monitoring

How we work

  1. 01

    Buyer Research

    We map who's buying — their intent, their anxieties, and the moments where trust is made or broken. A homeowner buying a gift and a procurement manager buying in bulk are entirely different journeys, and both need to work.

  2. 02

    Architecture Strategy

    Navigation, collection structure, filtering logic, and cross-sell strategy defined before a single screen is designed. We structure from buyer intent, not from how the SKU database is organised.

  3. 03

    Visual Design

    High-fidelity Figma design for every key template: home, collection, product, cart, checkout, and post-purchase. Trust signals, social proof, and urgency mechanics are designed in from the start — never bolted on as afterthoughts.

  4. 04

    Build & Integration

    A clean Shopify or WooCommerce build with a CMS your team can operate without a developer. Performance and Core Web Vitals are part of the build spec — not an afterthought that requires a separate engagement.

  5. 05

    Launch & Optimise

    We wire up transactional and post-purchase email flows, confirm analytics and pixel tracking, and monitor the first week of purchase behaviour to catch any friction before it compounds.

What a typical project costs

Take an online store redesign: buyer research, new templates for home, category, product and cart pages, and the Shopify build. That's usually around 140 hours of work. Here's roughly what it costs with an agency in Amsterdam and with us.

Typical Amsterdam agency

€16,800

140 h × €120/h

frame387, from Bosnia & Herzegovina

€7,000

140 h × €50/h

That's about €9,800 less, or 58% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Netherlands based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Do you build on Shopify or WooCommerce?

Both. For most Dutch D2C brands we recommend Shopify because it's easier to run day to day. WooCommerce makes sense if you already live in WordPress or need something custom.

Can you help with a store that sells in several countries?

Yes. We plan for multiple languages, currencies and delivery rules from the start, so the store doesn't need rebuilding when you open Belgium or Germany.

Shopify or WooCommerce — which is better?

Shopify wins for speed to market, reliability, and a clean ecosystem — ideal for most DTC brands. WooCommerce wins when you need deep WordPress flexibility, specific plugins, or tight integration with an existing site. We recommend honestly based on your catalogue and team, not our preference.

Can you handle both B2C and B2B buyers in the same store?

Yes. We designed Evionor and Ajándékbár around multiple buyer types — keeping each journey clean and specific while the back end stays unified. It requires careful architecture, but it's entirely manageable.

More we do in Amsterdam

Product Design in AmsterdamUX/UI for SaaS, web & mobile appsConversion Rate Optimization in AmsterdamCRO, A/B testing & landing pagesWebflow Development in AmsterdamDesigned and built in Webflow, no compromisesWordPress Development in AmsterdamCustom WordPress sites for organisations that publish
Everything we do for Amsterdam companies →

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Working on something in Amsterdam?

Tell us what you're building. We reply within one working day.

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E-commerce Design in other cities: Copenhagen, Stockholm, Dublin, Tallinn, Malta, Berlin.