hoi amsterdam 👋

Product design for Amsterdam SaaS and fintech teams

We design SaaS and fintech products for Dutch companies, from first research to Figma files your engineers can build from. We're a small studio in Bosnia & Herzegovina, on Amsterdam time, and we usually start within a few weeks.

Start a projectSee our work
  • Based in Bosnia & Herzegovina
  • Same time zone as Amsterdam
  • We work in English
  • You talk to the designer

Frame / Amsterdam

Boats moored along a tree-lined canal in Amsterdam

What Dutch product teams usually need from us

Most Amsterdam teams we speak to already have a product that works. What they don't have is time to fix the parts that confuse people: onboarding that loses half the trial users, settings nobody finds, a dashboard that grew one feature at a time.

We pick one of those, find out why people struggle with it, redesign it and test the new version with real users. Then the next one. Dutch teams like straight answers, so you'll always know what we changed and why.

What's included

  • Stakeholder interviews & competitive analysis
  • User flows & information architecture
  • Wireframes & low-fidelity concepts
  • High-fidelity UI design in Figma
  • Interactive prototype for testing & sign-off
  • Responsive layouts (desktop, tablet, mobile)
  • Component library foundation & design tokens
  • Developer handoff with specs, annotations & assets

How we work

  1. 01

    Discovery

    Structured stakeholder interviews, a competitive audit, and a review of any existing analytics. We leave with a shared brief that defines success metrics before a single screen is drawn — so no one is surprised at the end.

  2. 02

    Research & Architecture

    User interviews, jobs-to-be-done mapping, and information architecture work. We structure the product around how users actually think, not how the back end is organised.

  3. 03

    Design & Iteration

    Wireframes to high-fidelity UI in Figma, shared in short cycles. You review early and often so feedback shapes the direction rather than arriving when changes are expensive.

  4. 04

    Prototype & Test

    Clickable prototypes tested with real users against the success metrics defined in discovery. We iterate on friction before a single line of code is written.

  5. 05

    Handoff & Build Support

    Engineer-ready Figma files with a component library, interaction specs, edge-case documentation, and asset exports. We stay available throughout the build to review implementation and answer questions.

What a typical project costs

Take a product redesign: research, new user flows, UI for the main screens and a prototype tested with users. That's usually around 160 hours of work. Here's roughly what it costs with an agency in Amsterdam and with us.

Typical Amsterdam agency

€19,200

160 h × €120/h

frame387, from Bosnia & Herzegovina

€8,000

160 h × €50/h

That's about €11,200 less, or 58% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Netherlands based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you work inside our existing design system?

Yes. We'd rather extend what you have than start over. If there isn't a system yet, we set up the basics in Figma as we go, so your team ends up with something reusable.

Do you work with Dutch-language products?

We work in English, but we design with your Dutch copy and leave room for longer words in buttons and labels. Most Amsterdam SaaS teams run their product in English anyway.

How long does a product design project take?

Most MVPs take 4–8 weeks depending on scope — we delivered Persuava's full SaaS redesign in five. After a short discovery call we'll give you a clear timeline and a fixed or capped estimate, not an open-ended hourly rate.

Do you work with our existing development team?

Yes. We deliver Figma files structured around your team's stack, with a component library, interaction notes, and edge-case documentation so engineers can build without guesswork. We stay available for questions through the entire build.

More we do in Amsterdam

Conversion Rate Optimization in AmsterdamCRO, A/B testing & landing pagesE-commerce Design in AmsterdamShopify & WooCommerce stores that sellWebflow Development in AmsterdamDesigned and built in Webflow, no compromisesWordPress Development in AmsterdamCustom WordPress sites for organisations that publish
Everything we do for Amsterdam companies →

no pressure, just a chat

Working on something in Amsterdam?

Tell us what you're building. We reply within one working day.

Start a project

Product Design in other cities: Copenhagen, Stockholm, Dublin, Tallinn, Malta, Berlin.