hoi amsterdam 👋

Custom WordPress development for Amsterdam organisations

We build custom WordPress sites for organisations that publish a lot: media, foundations, institutions and companies with big content libraries. No page builders, just a clean custom theme your editors can work with. We're a studio from Bosnia & Herzegovina, on Amsterdam time.

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  • Based in Bosnia & Herzegovina
  • Same time zone as Amsterdam
  • We work in English
  • You talk to the designer

Frame / Amsterdam

Boats moored along a tree-lined canal in Amsterdam

When a theme from a marketplace isn't enough

Off-the-shelf themes are fine until you have hundreds of articles, several content types and editors who need to find things fast. Then the site gets slow and every change breaks something.

We start by auditing your content, then design a structure that fits it: custom post types, fields your editors understand and templates that stay fast. We've done this for news sites and foundations, so we know what editors need day to day.

What's included

  • Content architecture & custom post type structure
  • Full Figma design (desktop + mobile)
  • Custom WordPress theme (no page builders)
  • ACF / custom field structure for editorial control
  • WooCommerce integration where needed
  • Multilingual support (WPML / Polylang) where needed
  • SEO, performance & security hardening
  • Editorial training & admin documentation

How we work

  1. 01

    Content & Editorial Audit

    We map your content types, publishing frequency, author structure, and reader journeys. The admin experience is part of the design spec from the start — a CMS your editors find frustrating won't be maintained.

  2. 02

    Architecture & Custom Post Types

    Custom post types, taxonomies, and field structures designed around your content model. We use ACF to give editors the right controls without exposing complexity they don't need and didn't ask for.

  3. 03

    Design in Figma

    A full Figma design for every key template: home, section index, article, search, and key landing pages. Editorial typography and content hierarchy are central to the design — not cosmetic decisions made at the end.

  4. 04

    Custom Theme Build

    A lightweight, custom PHP theme — no multipurpose template, no page builder, no unnecessary plugins. Performance, security hardening, and semantic HTML structure are built in from the very first commit.

  5. 05

    Training & Launch

    An editorial training session, an admin guide tailored to your specific workflow, and a go-live checklist covering redirects, performance validation, and search-engine indexing. Post-launch support is included for the first month.

What a typical project costs

Take a custom wordpress site: content audit, custom post types, design in Figma, a custom theme without page builders and editor training. That's usually around 120 hours of work. Here's roughly what it costs with an agency in Amsterdam and with us.

Typical Amsterdam agency

€14,400

120 h × €120/h

frame387, from Bosnia & Herzegovina

€6,000

120 h × €50/h

That's about €8,400 less, or 58% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Netherlands based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Do you use Elementor or other page builders?

No. We build custom themes with custom fields. They're faster, safer and easier for editors once it's set up.

Can you take over an existing WordPress site?

Yes. We start with an audit of the theme, plugins and content, then tell you honestly whether it's worth fixing or rebuilding.

WordPress or Webflow — how do you decide?

WordPress wins for content-heavy sites, complex publishing workflows, multilingual needs, WooCommerce stores, or when you rely on specific plugins. Webflow wins for marketing sites where speed to launch and visual editing matter most. We recommend honestly based on your project — not our preference.

Do you build custom themes or use templates?

Custom. We design in Figma and build a tailored theme so the site fits your brand exactly and loads fast — without the performance overhead and generic aesthetics of multipurpose marketplace templates.

More we do in Amsterdam

Product Design in AmsterdamUX/UI for SaaS, web & mobile appsConversion Rate Optimization in AmsterdamCRO, A/B testing & landing pagesE-commerce Design in AmsterdamShopify & WooCommerce stores that sellWebflow Development in AmsterdamDesigned and built in Webflow, no compromises
Everything we do for Amsterdam companies →

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Working on something in Amsterdam?

Tell us what you're building. We reply within one working day.

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WordPress Development in other cities: Copenhagen, Stockholm, Dublin, Tallinn, Malta, Berlin.