Interview.ba
An independent news portal built to handle serious journalism at scale
- WordPress
- News
- Custom Development
Overview
An independent Bosnian news outlet founded by the INFOHOUSE Foundation in 2016, specializing in investigative journalism, politics, and community reporting across Tuzla Canton with an emphasis on accountability.
The challenge
High-traffic editorial sites must serve very different audiences — casual daily readers and in-depth researchers. Interview.ba also needed a custom feature with no off-the-shelf solution: an interactive map tracking phantom construction projects in Tuzla Canton.
The solution
The site was restructured around content categories, with navigation reflecting how readers actually browse (topic, format, recency). We built the custom Mapa TK tool for filtering by municipality, type, and construction status, and integrated newsletters and social features without compromising readability.
Outcome
- Fast, clean platform serving casual and engaged readers
- Mapa TK became a distinctive data-journalism tool
- Multi-filter infrastructure project tracking system
- Editorial navigation by topic, format, and recency
- Podcast section with audio integration
User Journey Analysis
Actor: Tuzla Canton resident following local politics
Sees a shared investigative article on Facebook — recognises Interview.ba credibility
Article pages optimized for social sharing — meta preview shows headline and article image, not homepage branding
Reads a long-form investigative piece — clean typography, no intrusive ads
Editorial design prioritizes reading — ads positioned to not interrupt the primary text column
Discovers related reporting in the same topic category
Related content surfaced by topic and recency — not by internal editorial taxonomy
Finds the interactive construction project tracker — filters by municipality
Data journalism tool built as a custom WordPress feature — no plugin existed for this specific accountability need
Subscribes to the canton news newsletter after the third article visit
Newsletter capture offered after the 3rd article read — not on first visit or with an immediate pop-up
UX Artifacts
Editorial Navigation Taxonomy
- Primary nav
- Topics (Politics, Economy, Society, Culture) — reader-first labels
- Secondary nav
- Format (Interviews, Reports, Opinion, Data) — for depth-seeking readers
- Temporal nav
- Latest + Most-read (7 days) — for casual daily readers
- Rejected structure
- Internal department navigation — mapped to journalists, not readers
- Mobile nav
- Topics-first, prominent search — most readers arrive via social share
Mapa TK — Custom Feature Rationale
- Problem
- Phantom construction projects in Tuzla Canton had no public accountability tool
- User need
- Filter projects by municipality, type, status, and year
- Data structure
- Municipality + project type + funding status + year + last update
- Filter logic
- Multi-select across all fields — not mutually exclusive
- No off-the-shelf solution
- Built as a custom WordPress plugin — journalistic specificity required
- Journalistic value
- Became a primary reference tool for accountability reporting in the canton
next frame →
INFOHOUSE Foundation
A civic institution's website that balances authority with approachability
