hej stockholm 👋

Conversion optimisation for Stockholm fintechs and startups

We help Stockholm startups and fintechs get more people through sign-up, verification and checkout. We do it with research and testing, without dark patterns. We're a studio from Bosnia & Herzegovina, on Swedish time.

Start a projectSee our work
  • Based in Bosnia & Herzegovina
  • Same time zone as Stockholm
  • We work in English
  • You talk to the designer

Frame / Stockholm

Stockholm's Gamla Stan across the water at dusk

Every step of onboarding costs you users

In fintech, every extra step before someone sees value loses people: BankID login, identity checks, linking a bank account. Some steps can't be removed, but they can be explained better and ordered differently.

We map the whole flow, find where people quit and redesign those moments. We've done similar work on finance apps like Awaypay and Tőzsdémánia, where trust mattered as much as speed.

What's included

  • Full funnel & analytics audit
  • Session recording & heatmap analysis
  • Heuristic conversion audit against proven frameworks
  • Prioritised hypothesis backlog with ICE scoring
  • Landing page design & rebuilds
  • A/B and multivariate test designs
  • Checkout & signup flow redesigns
  • Experiment results log & compounding learnings archive

How we work

  1. 01

    Funnel Audit

    We map every step in your conversion funnel, close analytics gaps, and instrument session recordings. The goal is a quantified view of where people are dropping off and a first hypothesis of why — before we form a single test.

  2. 02

    Qualitative Research

    Numbers tell you where the problem is; qualitative work tells you why. User interviews, on-site surveys, and a systematic heuristic audit surface the reasoning behind the data.

  3. 03

    Hypothesis & Prioritisation

    Every insight becomes a testable hypothesis with an expected impact, confidence score, and effort estimate. We use structured ICE scoring to sequence experiments — big wins first, not easy ones.

  4. 04

    Design & Experiment

    We design the variation, document the test plan, and run the experiment through your A/B tool. Statistical significance is non-negotiable — we never call a test early because the numbers look good.

  5. 05

    Analyse & Scale

    Winning variants ship. Losing ones are documented with learnings that inform every future test. Over time you build a compounding experimentation log and a team that makes better intuitive decisions because they've seen the evidence.

What a typical project costs

Take a conversion audit and first tests: a funnel audit, session recordings, a prioritised list of fixes and the designs for the first three A/B tests. That's usually around 80 hours of work. Here's roughly what it costs with an agency in Stockholm and with us.

Typical Stockholm agency

€9,200

80 h × €115/h

frame387, from Bosnia & Herzegovina

€4,000

80 h × €50/h

That's about €5,200 less, or 57% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Sweden based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

Frequently asked

Can you test changes in our app, not just the website?

Yes. We design the variants and work with your team on feature flags or your testing tool to run them.

How long before we see results?

The audit takes about two weeks. The first tests usually go live a few weeks after that, depending on your traffic and release cycle.

Is CRO just about changing button colours?

No. Colour is rarely the bottleneck. Real friction lives in unclear value propositions, bloated forms, missing trust signals, and navigation that doesn't match how visitors think. Button colour is what you test after the bigger problems are already solved.

Do you guarantee a specific conversion lift?

Anyone promising a specific number before seeing your data is guessing. We guarantee a rigorous, research-backed process and honest reporting on what worked, what didn't, and why. Well-run CRO compounds — the first 90 days rarely show the full picture.

More we do in Stockholm

Product Design in StockholmUX/UI for SaaS, web & mobile appsE-commerce Design in StockholmShopify & WooCommerce stores that sellWebflow Development in StockholmDesigned and built in Webflow, no compromisesWordPress Development in StockholmCustom WordPress sites for organisations that publish
Everything we do for Stockholm companies →

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Building something in Stockholm?

Tell us what you're working on and where it's stuck. We reply within one working day.

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Conversion Rate Optimization in other cities: Amsterdam, Copenhagen, Dublin, Tallinn, Malta, Berlin.