hej stockholm 👋

Product design for Stockholm startups

frame387 is a product design studio from Bosnia & Herzegovina. We work with startups on research, UI, prototypes and Webflow marketing sites. We keep Swedish working hours and work in English, and you can usually start with us in a couple of weeks rather than after a long hiring process.

Start a projectSee our work
  • Based in Bosnia & Herzegovina
  • Same time zone as Stockholm
  • We work in English
  • You talk to the designer

Frame / Stockholm

Stockholm's Gamla Stan across the water at dusk

Small steps, measured

Stockholm founders tend to think in metrics and experiments, and so do we. A screen looking good isn't enough. It has to move a number.

So we work in short cycles. We find where people get stuck, design a fix, test it and hand it over. Then we pick the next problem. It works the same for a fintech flow before launch or a marketing site that has to convince both users and investors.

Who we usually work with

  • Fintech

    Payment, budgeting and investing apps, where people need to trust the product before they'll put money in.

  • Consumer apps

    iOS and Android apps with onboarding that gets people to the useful part quickly.

  • AI and SaaS

    Making products with a lot going on under the hood feel simple to use.

What we can help with

Product DesignUX/UI for SaaS, web & mobile appsConversion Rate OptimizationCRO, A/B testing & landing pagesE-commerce DesignShopify & WooCommerce stores that sellDesign SystemsComponent libraries that scaleWebflow DevelopmentDesigned and built in Webflow, no compromisesWordPress DevelopmentCustom WordPress sites for organisations that publishUX ResearchDecisions grounded in real user evidence

How it works day to day

  • Same working hours, so daily updates and live reviews are easy.
  • One- or two-week sprints, each ending with a prototype you can click through.
  • Figma files organised so your engineers can build from them without guessing.

What a typical project costs

Take a website redesign: research, design in Figma and a finished Webflow site with CMS. That's usually around 120 hours of work. Here's roughly what it costs with an agency in Stockholm and with us.

Typical Stockholm agency

€13,800

120 h × €115/h

frame387, from Bosnia & Herzegovina

€6,000

120 h × €50/h

That's about €7,800 less, or 57% of the budget, for the same work done by senior designers.

The local rate is a typical UX/web agency rate in Sweden based on public 2026 data (European UX agency rate index, Clutch listings). This is an example, not a quote. Every project is priced separately after a short call.

Not ready for a full project?Start with a UX and conversion audit: two weeks, fixed price of €1,500.See the audit →

Related work

no black box, promise

How a project runs

a call before anything else

01 — Call

We talk about your product, your users and what you need. A few days later you get a written scope and a fixed price.

find what's actually broken

02 — Research

We look at your analytics, feedback and how people move through the product, so we fix the real problem before we touch the visuals.

share messy work early

03 — Design

You see progress every week in shared Figma files, with clickable prototypes we test with real users.

then it's yours

04 — Handover

Specs your developers can build from, or a finished Webflow or WordPress site and a session showing your team how to run it.

Frequently asked

Have you worked on fintech products?

Yes. We designed Awaypay, a money app for airline crew, and Tőzsdémánia, an app for a stock-market mentoring programme. In both, the main job was making people trust the app.

Can you work in our sprints?

Yes, that's how we usually work. We join your standups and planning, take tasks from your backlog and deliver tested designs every sprint.

Why work with a studio in Bosnia?

You get experienced designers in your time zone for a smaller budget, and you can start in weeks. Some teams keep us long term, others use us while they hire their own designers.

Do you also do marketing websites?

Yes. We design and build Webflow sites for product companies and show your marketing team how to run them.

What's a good first project?

A UX audit, or redesigning one important flow like onboarding or checkout. It's small enough to be low risk and shows you how we work.

no pressure, just a chat

Building something in Stockholm?

Tell us what you're working on and where it's stuck. We reply within one working day.

Start a project

We also work with companies in Amsterdam, Copenhagen, Dublin, Tallinn, Malta, Berlin.