Frame 407 / Interview.ba

Interview.ba

Nezavisni news portal građen za ozbiljno novinarstvo velikog obima

WordPress
Mediji
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Pregled

Nezavisni bosanskohercegovački medij koji je 2016. osnovala Fondacija INFOHOUSE, specijaliziran za istraživačko novinarstvo, politiku i izvještavanje o zajednici na području Tuzlanskog kantona, s naglaskom na odgovornosti javnih aktera.

Izazov

Uređivačke stranice s velikim saobraćajem moraju služiti različitim publikama — povremenim dnevnim čitateljima i istraživačima koji idu u dubinu. Interview.ba je uz to trebao funkcionalnost bez gotovog rješenja: interaktivnu mapu za praćenje fantomskih građevinskih projekata u Tuzlanskom kantonu.

Rješenje

Stranicu smo restrukturirali oko kategorija sadržaja, s navigacijom koja prati stvarno ponašanje čitatelja (tema, format, aktuelnost). Izgradili smo prilagođeni alat Mapa TK s filtriranjem po općini, tipu i statusu izgradnje, a biltene i društvene funkcije integrirali bez narušavanja čitljivosti.

Rezultati

Brza, pregledna platforma za povremene i posvećene čitatelje
Mapa TK postala prepoznatljiv alat data novinarstva
Sistem praćenja infrastrukturnih projekata s više filtera
Uređivačka navigacija po temi, formatu i aktuelnosti
Podcast sekcija s integriranim audiosadržajem

Analiza putanje korisnika

Korisnik: Tuzla Canton resident following local politics

Social

Sees a shared investigative article on Facebook — recognises Interview.ba credibility

Article pages optimized for social sharing — meta preview shows headline and article image, not homepage branding

Article read

Reads a long-form investigative piece — clean typography, no intrusive ads

Editorial design prioritizes reading — ads positioned to not interrupt the primary text column

Continuation

Discovers related reporting in the same topic category

Related content surfaced by topic and recency — not by internal editorial taxonomy

Mapa TK

Finds the interactive construction project tracker — filters by municipality

Data journalism tool built as a custom WordPress feature — no plugin existed for this specific accountability need

Return

Subscribes to the canton news newsletter after the third article visit

Newsletter capture offered after the 3rd article read — not on first visit or with an immediate pop-up

UX artefakti

Editorial Navigation Taxonomy

Primary nav: Topics (Politics, Economy, Society, Culture) — reader-first labels
Secondary nav: Format (Interviews, Reports, Opinion, Data) — for depth-seeking readers
Temporal nav: Latest + Most-read (7 days) — for casual daily readers
Rejected structure: Internal department navigation — mapped to journalists, not readers
Mobile nav: Topics-first, prominent search — most readers arrive via social share

Mapa TK — Custom Feature Rationale

Problem: Phantom construction projects in Tuzla Canton had no public accountability tool
User need: Filter projects by municipality, type, status, and year
Data structure: Municipality + project type + funding status + year + last update
Filter logic: Multi-select across all fields — not mutually exclusive
No off-the-shelf solution: Built as a custom WordPress plugin — journalistic specificity required
Journalistic value: Became a primary reference tool for accountability reporting in the canton

sljedeći projekat →

INFOHOUSE Foundation

Web-stranica građanske institucije koja miri autoritet i pristupačnost