UX Research
Decisions grounded in real user evidence
Most design problems aren't design problems — they're understanding problems. The team builds what they think users need; users use it differently; everyone wonders why the numbers aren't moving. UX research closes that gap. We plan and conduct research that answers specific business questions: where are users getting lost and why, which feature is actually worth building, what is stopping someone from completing a purchase. The output isn't a report for an all-hands presentation — it's a prioritised, actionable list of design changes tied directly to what you're trying to move.
What's included
- Research plan, discussion guide & success criteria
- Participant recruitment & screening
- Moderated user interviews (remote or in-person)
- Moderated & unmoderated usability testing
- Information architecture, card sorting & tree testing
- On-site survey design & analysis
- Heuristic & accessibility audit
- Synthesis report with prioritised, actionable recommendations
How it works
- 01
Research Planning
We translate your business question into a specific research question, then choose the lightest method that will answer it honestly. Generative or evaluative. Qualitative or quantitative. Method follows question — we don't apply the same methodology to every project.
- 02
Recruitment & Screening
Finding the right participants is where most research efforts go wrong. We write screeners, manage recruitment, and conduct quality checks to ensure findings come from the people your product decisions actually affect.
- 03
Fieldwork
Moderated interviews and usability tests run by researchers trained to listen, not lead. Session recordings, detailed notes, and synthesis-ready documentation produced as we go — so insights don't live only in someone's memory.
- 04
Synthesis & Insight
We cluster raw findings into themes, map them against your user journeys, and develop insights with clear evidence chains. You'll be able to explain not just what users do, but why — which is what stakeholders actually need to act.
- 05
Recommendations & Prioritisation
A prioritised list of design changes, ranked by expected impact and implementation effort, with the specific research evidence behind each recommendation. Actionable immediately — not dependent on a follow-up workshop to interpret.
What you get
- Confidence that you're solving the problem worth solving
- Friction points identified and documented before they ship to production
- A prioritised backlog grounded in user evidence, not internal opinions
- Stakeholder alignment on user needs that transcends personal preference
- A research archive your team builds on across multiple product cycles
Related work
Frequently asked
We're early-stage — is it too soon for research?
Early is the cheapest time to learn. Even five user interviews or a quick unmoderated usability test can prevent weeks of building the wrong thing. The cost of research scales with your product's complexity — it doesn't require a large budget to be valuable.
How many users do you need to test with?
For most usability tests, five to eight participants surface the overwhelming majority of critical issues. We scope the sample size to the decision you're trying to make — not to a number that looks impressive in a report.
Do you just hand over a research report?
No. You get prioritised, actionable design recommendations tied to specific evidence, not a slide deck that sits in a shared drive. If the recommendations require design work to implement, we can do that in the same engagement.
Can you run research on a competitor's product?
Yes — comparative usability benchmarking is one of the fastest ways to understand what your industry has trained users to expect. It's particularly valuable before a major redesign or when entering a crowded category.
How is UX research different from market research?
Market research tells you what people say they want and whether they'd pay for it. UX research tells you what people actually do when they try to use something. Both matter; they answer entirely different questions — and we're honest about which one you need.
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Product Design
UX/UI for SaaS, web & mobile apps