Zicer
Bosanski digitalni proizvod redizajniran oko stvarnih potreba korisnika
- Dizajn proizvoda
- UX istraživanje
- Mobilna aplikacija
Pregled
Zicer služi korisnicima u Bosni i Hercegovini kroz aplikaciju čiji je interfejs rastao organski, bez koherentne UX strategije — što je dovelo do nejasnih tokova i nedosljednih obrazaca.
Izazov
Proizvodu su nedostajali temelji dizajna usmjerenog na korisnika. Funkcije je bilo teško pronaći, tokovi zadataka bili su nepredvidivi, a korisnici su radnje dovršavali slučajno umjesto namjerno.
Rješenje
Proveli smo testiranja zasnovana na zadacima i otkrili tačke trenja, iznova izgradili informacijsku arhitekturu od temelja, razvili nov vizuelni sistem usklađen s novom arhitekturom i kreirali biblioteku komponenti u Figmi za skalabilnu predaju.
Rezultati
- Bolje dovršavanje zadataka kroz ključne korisničke tokove
- Jasnije cjelokupno iskustvo proizvoda
- Vizuelni sistem i komponente koje razvojni tim samostalno širi
- Predaja spremna za razvoj s dokumentiranim specifikacijama interakcija
Analiza putanje korisnika
Korisnik: Bosnian app user trying to complete a core task
Opens app — unclear which section contains the feature they need
Card-sort test with 12 participants revealed nav labels mapped to internal teams, not user mental models
Taps through 3 incorrect sections before finding the right one
IA rebuilt from task analysis — the top 5 user tasks became the 5 primary navigation items
Starts the task — steps appear in an unexpected sequence
Flow analysis revealed 4 of 6 task flows followed platform-logic order, not user-expectation order
Finishes the task — but is uncertain whether it was done correctly
Confirmation states added to every task completion point — system status always visible
Returns the next day — remembers where things are
Consistent component patterns make the interface learnable within 2–3 sessions
UX artefakti
Usability Test Findings Summary
- Test type
- Moderated task-based testing — 8 participants
- Critical issues (task failure)
- 4 navigation flows — all addressed in redesign
- Serious issues (task difficulty)
- 6 confirmation and feedback patterns — redesigned
- Minor issues
- 11 copy clarity problems — resolved via content audit
- Task completion rate (pre-redesign)
- Estimated 42% across 6 core tasks
- Task completion target (post-design)
- 85%+ on the same 6 core tasks
Information Architecture Comparison
- Previous nav
- 6 items labelled by feature name ('Dashboard', 'Module A')
- User mental model
- 5 items labelled by task ('My Account', 'Find', 'Messages')
- Structural change
- Feature-labelled → task-labelled navigation
- Depth reduction
- Average task path: 3.4 taps → 1.8 taps
- Component library
- 12 base components covering 90% of all UI patterns
sljedeći projekat →
FlappinGo
Platforma putničke zajednice uz koju razmjena domova djeluje bez napora
