IRPO
Web-stranica javne institucije redizajnirana oko ljudi kojima služi
- WordPress
- Javni sektor
- Informacijska arhitektura
Pregled
IRPO vodi razvoj preduniverzitetskog obrazovanja u Kantonu Sarajevo, koordinirajući obuke i stručno usavršavanje nastavnika. Prvobitna stranica zatrpala je ključne resurse institucionalnim jezikom, pa su prosvjetni radnici teško nalazili ono što im treba.
Izazov
Stranice javnih i obrazovnih institucija dijele isti obrazac neuspjeha: informacije organiziraju onako kako institucija razmišlja o sebi. Nastavnici su morali poznavati internu strukturu da bi pronašli radionice, obrasce i dokumente. Redizajn je tražio bolju upotrebljivost uz očuvanje institucionalnog kredibiliteta.
Rješenje
Navigacija je preuređena oko potreba posjetitelja umjesto oko hijerarhije odjela. Glavne sekcije ističu predstojeće programe, publikacije, karijerno usmjeravanje i online alate. Dizajn spaja pristupačan prijelom za različite nivoe digitalne pismenosti s autoritativnom tipografijom i suzdržanim bojama.
Rezultati
- Navigacija građena oko zadataka korisnika, a ne strukture institucije
- Četiri glavne sekcije sadržaja radi lakšeg pronalaženja
- Pristupačan dizajn za korisnike različitih mogućnosti
- Održivi šabloni koji ujednačavaju institucionalni sadržaj
Analiza putanje korisnika
Korisnik: Primary school teacher looking for a professional development workshop
Googles 'IRPO seminari 2024' — finds the site with unclear navigation
Previous structure mapped to IRPO's internal departments — not to what teachers actually need to find
Clicks through 4 sections before finding upcoming workshops
Task analysis showed 'Upcoming Programmes' was the #1 task for 80% of visitors — now the primary nav item
Reads workshop listing: date, duration, credit hours, application deadline
Programme cards structured to show all decision-relevant information without requiring a click-through
Applies via embedded form — no account creation required
External form replaced with an embedded solution — no context-switching to complete the application
Receives confirmation email with programme details and a calendar invite
Automated confirmation with calendar attachment — measurably reduces no-show rates
UX artefakti
Government IA Anti-Pattern Audit
- Anti-pattern 1
- Departments as primary navigation — teachers don't know which dept. runs which workshop
- Anti-pattern 2
- Acronym-heavy copy — 'IRPO/PK/EDU' is meaningless to external visitors
- Anti-pattern 3
- News as default homepage — visitors have tasks, not just curiosity
- Anti-pattern 4
- PDFs as primary document format — inaccessible on mobile devices
- Anti-pattern 5
- No search function — site relies on perfect navigation to be useful
- All five addressed
- Every anti-pattern resolved in the redesign
Task-Based Navigation Redesign
- Previous nav
- About / Activities / Projects / News / Contact — org-structure model
- New nav
- Upcoming Programmes / Publications / Career Guidance / Online Tools / News
- Rationale
- 4 of 5 new items correspond directly to the top user tasks from analytics
- Depth
- Upcoming Programmes → filter by level + date + topic → apply in 3 clicks max
- News deprioritised
- Retained but not primary — news is produced for IRPO, not for teachers
- Search added
- Available across all content sections — fallback for unfamiliar visitors
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Persuava
Redizajn AI platforme za sadržaj koja je potom privukla VC investiciju
